Summary
I have over 20 years experience in marketing, advertising and media production. I've helped develop marketing plans, ad campaigns, and produced trade show videos, print ads, and broadcast ads. I've worked for an ad agency and managed an in-house marketing department.
My production skills include photography, writing, graphic design, videography and video production.
My work has been published in 6 countries as well as local media (see "Experience").
Experience
Marketing and Management
I managed a creative team for an ad agency, taught marketing classes, and made project presentations to clients. As media manager for an in-house marketing department, I planned advertising strategies, selected the best publications to reach our target market, placed/monitored ads, and developed good relations with the media.
Photography, Writing and Graphic Design
Photography experience includes architectural, industrial, product and people photography. I am especially good at capturing people at their work in a natural way without making them looked posed. Writing experience includes ad copy, news releases, book reviews, brochures, web copy, and other promotional copy. I have produced print ads, created product sheets, designed websites, written radio ads, and produced tradeshow videos. I wrote articles on marketing for the Bellingham Business Journal and book reviews for
Blogger News Network. Graphic Design experience includes websites, advertising, and all types of printed materials.
Publications
My work has been published in 6 countries as well as local media
USA:
Podiatry Today, Rehabilitation Today, Journal of the American Podiatric Medical Association, American Vegetable Grower, The Great Lakes Vegetable Growers News, Wine Business Monthly, and the Journal of the American Podiatric Medical Association;
CANADA:
Accommodations Magazine;
AUSTRALIA:
National Grape Growers;
SPAIN:
Olint Magazine;
CHILE:
UVA Magazine;
BRAZIL: I shot video for
Cafeicultores Araxa (a coffee grower’s co-op) and produced the video in both English and Portuguese;
LOCAL:
The Bellingham Herald, The Business Journal, Associated Builders Construction Directory, Northwest Washington Architect (AIA), Adventures NW Magazine, Northwest Business Monthly, Bellingham Alive!
Education
Bachelor of Science in Communications. This included studies in Marketing, Commercial Printing, Broadcast production, Photography, Writing, Graphic Design, and Public Speaking.
I also studied one summer with
Ruth Bernhard who showed me more about light in a few weeks than I'd learned in four years of college. She was the last of the
f64 group of artists, which also included
Edward Weston,
Imogen Cunningham,
Ansel Adams, and others. She passed away December 18, 2006 after 101 years of life. We're a little less for her loss and a little more for her legacy.
Photography: Architectural, Commercial/Industrial, Real Estate, and Business.
Writing: News Releases, Print and Broadcast Advertising, Website, Blog, and e-Newsletter content
Media Design: Advertising, Logo & Letterhead Design, Print Media (brochures, catalogs, etc.), Display & Tradeshow graphics, Video production, Website Design and Content
Marketing: Campaign strategies and ad planning, Target Market contact and needs evaluation, Develop strong branding, Ad placement and tracking
Skills
Companies Served
United States
Haven Design Workshop (architectural firm)
Gerrit Byeman & Associates (advertising firm)
Northwest Computers
Korvan Industries (a harvester manufacturer)
Ershigs
Mostad & Christensen (accountants)
Lummi Nation
Alf Christensen Seed Company
Sun-Maid Raisins
Mt. Diablo Hospital
Shell Oil
Brazil
Cafeicultores Araxa (coffee grower co-op)
Copyright 2012 Jim W. Smith
Do not use any images without written permission