Summary
I have over 20 years experience in marketing, advertising and media production. I've helped develop marketing plans, ad campaigns, and produced trade show videos, print ads, and broadcast ads. I've worked for an ad agency and managed an in-house marketing department.
My production skills include photography, writing, graphic design, videography and video production.
My work has been published in 6 countries as well as local media (see "Experience").
Education
Bachelor of Science in Communications. This included studies in Marketing, Commercial Printing, Broadcast, Photography, Writing, Graphic Design, and Public Speaking .
I also studied one summer with Ruth Bernhard who showed me more about light in a few weeks than I'd learned in four years of college. She was the last of the f64 group of artists, which also included Edward Weston, Imogen Cunningham, Ansel Adams, and others. She passed away December 18, 2006 after 101 years of life. We're a little less for her loss and a little more for her legacy.
Photography
Architectural
Commercial/Advertising
Products
Real Estate
Industrial
Business portraits and people in the workplace
Editorial/Photojournalism
Writing
News releases that win media attention
Print Advertising
Broadcast Advertising (Radio and TV)
Website, Blog, and e-Newsletter content
Editorial/journalism
Media Design
Advertising
Logo & letterhead Design
Print Media (brochures, catalogs, etc.)
Display & Tradeshow graphics
Website Design and Content
Marketing
Campaign strategies and ad planning
Marketing consulting
Target Market contact and needs evaluation
Develop strong brand recognition
Placement in print, broadcast, and internet media
Public Relations
Companies Served
United States (Washington & California)
Haven Design Workshop (architectural firm)
Gerrit Byeman & Associates (advertising firm)
Northwest Computers
Korvan Industries (a harvester manufacturer)
Ershigs
Mostad & Christensen (accountants)
Lummi Nation
Alf Christensen Seed Company
Mira Vista Care Center (nursing home)
Sun-Maid Raisins
Mt. Diablo Hospital
Shell Oil
Brazil
Cafeicultores Araxa (a coffee grower’s co-op)
Marketing and Management
I managed a creative team for an ad agency, taught marketing classes, and made project presentations to clients. As media manager for an in-house marketing department, I planned advertising strategies, selected the best publications to reach our target market, placed/monitored ads, and developed good relations with the media.
Photography, Writing and Graphic Design
Photography experience includes architectural, industrial, product and people photography. I am especially good at capturing people at their work in a natural way without making them looked posed. Writing experience includes ad copy, news releases, book reviews, brochures, web copy, and other promotional copy. I wrote articles on marketing for the Bellingham Business Journal and book reviews for Blogger News Network. Graphic Design experience includes websites, advertising, and all types of printed materials.
Publications
My work has been published in 6 countries as well as local media
USA: Podiatry Today, Rehabilitation Today, Journal of the American Podiatric Medical Association, American Vegetable Grower, The Great Lakes Vegetable Growers News, Wine Business Monthly, and the Journal of the American Podiatric Medical Association; CANADA: Accommodations Magazine; AUSTRALIA: National Grape Growers; SPAIN: Olint Magazine; CHILE: UVA Magazine; BRAZIL: I shot video for Cafeicultores Araxa (a coffee grower’s co-op) and produced the video in both English and Portuguese; LOCAL: The Bellingham Herald, The Business Journal, Associated Builders Construction Directory, Northwest Washington Architect (AIA), Adventures NW Magazine, Northwest Business Monthly, Bellingham Alive!